Problem
The existing design created complexity in categorizing products and pricing details. Users were wasting time searching for products and comparing prices, struggling to quickly identify the best-priced options. This negatively impacted the user experience and made the shopping process inefficient.
Solution
The redesign focused on creating a system where products and prices were clearly categorized. Category filters tailored to user needs were introduced to help them quickly access the products they were looking for. Additionally, a cheapest price card design was developed, allowing users to easily identify the best-priced options. By employing effective visual hierarchy and color usage, this card became more attention-grabbing, improving the overall user experience and making the shopping process smoother and more enjoyable.